ZHANG, Lingjiang; QIN, Xuan; LIAO, Jingwen. How AI Virtual Anchors Ignite the Consumption Impulse: An Exploration of the Path Based on the SOR Model. International Journal of Social Science and Education Research, [S. l.], v. 8, n. 11, p. 200–218, 2025. DOI: 10.6918/IJOSSER.202511_8(11).0024. Disponível em: https://ijosser.org/index.php/ojs/article/view/214. Acesso em: 24 sep. 2026.