Exploring Ideological and Political Education among College Students in the Self-Media Era from the Perspective of Cultural Confidence: A Case Study of Li Ziqi’s Short Videos

Abstract

This study adopts the lens of cultural confidence and takes Li Ziqi’s return to self-media as a catalyst to explore innovative approaches to ideological and political education for college students in the self-media era. It examines the cultural value embedded in Li Ziqi’s work and its role in fostering cultural confidence among students, analyses the distinctive features and influence of self-media on their ideological development, and proposes targeted strategies to enhance educational effectiveness by harnessing self-media cultural phenomena. The ultimate goal is to promote the holistic development of college students and to nurture their deep cultural literacy and sense of national identity.