Research on Cultural Resource Communication Strategies in the Tuojiang River Basin in the Era of Convergent Media

Abstract

The Tuojiang River Basin is rich in both tangible and intangible cultural heritage (such as the "Tuojiang Chant" and Salt Gang Culture), as well as precious Red Culture resources such as the Red Army Long March sites and the Lushun Uprising site, with significant historical, social, and economic value. In the context of the deep integration of media, traditional communication methods face challenges such as single-dimensional communication, fragmented technological applications, and lack of industrial collaboration. This paper aims to explore how to activate Tuojiang cultural resources through the construction of a closed-loop ecosystem of "value excavation - industrial transformation - technological empowerment," utilizing convergent media methods. By enhancing cultural heritage education to create distinctive brands, deepening the integration of culture and tourism to achieve innovative development, and using digital technologies (AI, AR/VR) to develop immersive experiences, the cultural influence and attractiveness of the Tuojiang River Basin will be enhanced. This is not only a vivid practice of the "creative transformation and innovative development" ("dual innovation") of traditional culture but also a strategic support for promoting the transition of Tuojiang culture from "historical memory" to "contemporary discourse," serving the cultural coordination development of the Chengdu-Chongqing economic circle.