Research on the Willingness of Returning College Students to Participate in Rural Revitalization and Its Influencing Factors

Lijie Duan

doi:10.6918/IJOSSER.202604_9(4).0003

Authors

Lijie Duan

DOI:

https://doi.org/10.6918/IJOSSER.202604_9(4).0003

Keywords:

Returning college students, Rural revitalization, Willingness to participate, Influencing factors, Talent revitalization

Abstract

Talent is the key to comprehensively advancing rural revitalization. As an important fresh force for rural talent revitalization, the willingness of returning college students to participate is directly related to the effective implementation of the rural revitalization strategy. Based on the Theory of Planned Behavior, Push-Pull Theory, Human Capital Theory and Social Support Theory, this paper adopts the methods of literature research, questionnaire survey, interview and statistical analysis to conduct a systematic study on the willingness of returning college students to participate in rural revitalization and its influencing factors. The study finds that the overall willingness of college students to return to their hometowns and participate in rural revitalization still needs to be improved, with a strong wait-and-see mood. Their willingness is comprehensively affected by multiple factors such as personal traits and professional matching, family support, policy perception and implementation effect, rural industries and infrastructure, and employment and entrepreneurship expectations. Based on this, this paper puts forward countermeasures and suggestions from six aspects: strengthening targeted policy supply, consolidating the foundation of rural industries, optimizing the service guarantee system, strengthening positive publicity and guidance, giving play to the educational function of colleges and universities, and pooling the joint efforts of families and society. It is expected to further enhance the willingness and ability of college students to return to their hometowns and participate in rural revitalization, and provide theoretical reference and practical paths for rural talent revitalization.

Downloads

Download data is not yet available.

References

[1] Xi Jinping. On the Work Concerning Agriculture, Rural Areas and Farmers [M]. Beijing: Central Literature Press, 2022.

[2] The Central Committee of the Communist Party of China and the State Council. Opinions on Comprehensively Promoting Rural Revitalization and Accelerating the Modernization of Agriculture and Rural Areas [Z]. 2021.

[3] Ministry of Human Resources and Social Security and other five ministries and commissions. Opinions on the Implementation of the Grassroots Growth Plan for College Graduates [Z]. 2017.

[4] Li H, Wang J. Research on the Influencing Factors of College Students' Willingness to Return to Hometowns for Entrepreneurship under the Rural Revitalization Strategy [J]. China Youth Study, 2021(05):89-95.

[5] Zhang Y. The Trend of Youth Return in Population Mobility and Urban-Rural Integrated Development [J]. Abstracts of Chinese Social Sciences, 2022(03).

[6] Liu Z Y, Wu S. College Students Returning to Hometowns to Participate in Rural Revitalization: Realistic Logic and Promotion Path [J]. Journal of Northwest A&F University (Social Science Edition), 2021,21(02):23-31.

[7] Zhao X Y. Research on the Influencing Factors of Farmers' Willingness to Return to Hometowns for Entrepreneurship: Based on the Theory of Planned Behavior [J]. Issues in Agricultural Economy, 2020(06):102-112.

[8] Huang Z H. Key Issues of Rural Revitalization and Urban-Rural Integrated Development [J]. Management World, 2021(01).

[9] Chen C W, Wu H J. Research on the Social Support System of College Students' Return to Hometowns for Employment under the Background of Rural Revitalization [J]. Higher Education Research, 2022,43(07):67-73.

[10] Wang Y. Rural Human Capital Reflow and Rural Revitalization Research [J]. Chinese Rural Economy, 2021(04):45-62.

[11] Yang L, Xu B B. Dilemmas and Solutions of Returning Young People's Entrepreneurship: From the Perspective of Social Support [J]. Youth Study, 2020(02):35-45.

[12] Xu Y. The Grassroots Governance Logic of Rural Revitalization [J]. Social Sciences in China, 2021(05).

[13] Deng R. An Empirical Analysis of College Students' Willingness to Return to Hometowns from the Perspective of Rural Revitalization [J]. Education & Economy, 2021(03):72-80.

[14] Wu Y X. Research on College Graduates Serving the Rural Revitalization Strategy [J]. Research in Educational Development, 2021(09).

[15] Zhou L P. Realistic Dilemmas and Institutional Innovation of Rural Talent Revitalization [J]. Issues in Agricultural Economy, 2022(08):102-110.