Research on the Development of Red Tourism and Study Tour Products in Nanchong City

Abstract

As an important part of the Sichuan-Shaanxi revolutionary base area, Nanchong City is rich in red resources and has unique conditions for the development of red tourism and research tourism. Under the background of the dual policies of cultural tourism integration and quality education, red study tourism has become an important way to upgrade the local cultural tourism industry and inherit red culture. This paper uses the method of literature research, field research and case analysis to sort out the current situation of red resource endowment and research tourism development in Nanchong City, and finds that there are problems such as serious product homogenization, imperfect research curriculum system, low degree of industrial integration, weak brand publicity, and lack of professional talents. Based on the theory of experience economy and the integration of culture and tourism, this paper puts forward optimization countermeasures from five aspects: product innovation, curriculum construction, industrial integration, brand building, and talent training, aiming to create differentiated, educational and immersive red research products, promote the high-quality integrated development of Nanchong's red tourism and research tourism, and help the inheritance of red genes and improve the quality and efficiency of local cultural tourism economy.