Research on Modern Translation of Traditional Cultural Symbols in Visual Communication

Abstract

In the dual context of globalization and digitalization, the modern translation of traditional cultural symbols has become a core issue in the field of visual communication design, connecting history and the future, and bridging the local and the world. This study systematically explores the underlying motivations, basic principles, specific strategies, and innovative practices of this translational process. The study finds that its motivation is not only due to the inherent needs of cultural inheritance and innovation, but also driven by the era of building a Chinese-style modern narrative system and reshaping cultural global identity. In the process of translation, core principles such as cultural gene identification and extraction, modern aesthetic adaptation, and cross-media communication efficiency should be followed. This study proposes and demonstrates systematic design strategies from morphological structure purification, color system transcoding, narrative logic reconstruction to multi-sensory experience integration. This paper deeply analyzes the latest cases such as the image system of the 2025 World Intelligent Industry Expo (Intelligent Industry Expo), and reveals how cutting-edge digital technology activates the spiritual core of traditional culture and realizes its profound transformation from "visual reproduction" to "value regeneration". The final study shows that successful modern translation is not a simple form of grafting, but a creative design language that makes traditional cultural symbols glow with new vitality in the contemporary social context and global perspective, providing theoretical support and practical path for the construction of a modern visual communication system with Chinese characteristics.