Transformation and Development of University Education Management from the Perspective of New Media

Abstract

This paper systematically examines the strategic imperative of integrating new media into university education management, a crucial shift for moving beyond traditional hierarchical models to meet the needs of digital-native students. It analyzes the defining characteristics of this new paradigm, namely enhanced interactivity and equality, datafication for precision management, and unprecedented immediacy and reach. Ultimately, the study proposes practical innovation paths, arguing that leveraging new media necessitates a fundamental philosophical revolution in management, shifting from control to service-governance and from one-way communication to dynamic dialogue. The research aims to provide the necessary theoretical and practical guidance for building a more efficient, democratic, and people-oriented modern university governance system that can fulfill its mission in an evolving digital society.