A Study on the Mechanism of Sports Idol "Persona" Construction in the Social Media Era

Jiayi Shen; Jialin Shen

doi:10.6918/IJOSSER.202604_9(4).0016

Authors

Jiayi Shen
Jialin Shen

DOI:

https://doi.org/10.6918/IJOSSER.202604_9(4).0016

Keywords:

Social media, Sports idol, Persona construction, Dramaturgical theory, Participatory culture

Abstract

This study explores the internal logic and operational mechanism of sports idol "persona" construction in the social media era. With the transformation of the media environment from traditional mass communication to social media, the image production of sports idols has evolved from a singular focus on "competitive achievements" to a dynamic process involving multiple stakeholders. The study finds that the "persona" of sports idols is not a one-way shaping process, but rather a three-dimensional collaborative system comprised of platform technology empowerment, athlete self-presentation, and fan meaning negotiation. A cyclical construction model encompassing visual, linguistic, and interactive symbols is constructed, and the risks of "internet celebrity" transformation and the dilemma of "fandom" formation under the logic of traffic are reflected upon, providing a theoretical reference for understanding modern sports communication and idol marketing.

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