Innovation and Entrepreneurship of College Students: Sino-Russian Communication of ' Birch ' - Northeast Intangible Cultural Heritage in The Digital Age

Abstract

In the digital age, the intangible cultural heritage of Northeast China’s birch bark craft—as a vital repository of the region’s culture and ethnic wisdom—is closely linked to the birch tree, which is the national tree of Russia, forming a natural cultural bond for Sino-Russian exchanges. Its cross-border dissemination between China and Russia emerge as a key pathway for promoting cultural exchange and the living transmission of this heritage. University students engaged in innovation and entrepreneurship, with their digital mindset and innovative vitality, have become a driving force in the digital dissemination of this intangible cultural heritage. This paper examines the core essence and value of Northeast China’s birch bark intangible cultural heritage. It analyses the challenges encountered in Sino-Russian dissemination within the digital age, including content homogeneity, technological lag, channel obstructions, and insufficient integration of innovation and entrepreneurship. Based on four dimensions—deepening the exploration of birch bark craftsmanship, innovating digital expressions, establishing cross-border platforms, and strengthening industry-education collaboration. It proposes concrete and feasible digital dissemination strategies to achieve a deep integration of university students’ innovation and entrepreneurship practices with the dissemination of birch bark ICH, thereby facilitating the mutual empowerment of the cultural value of birch bark ICH and the value of innovation and entrepreneurship, and promoting the widespread dissemination and living transmission of ICH in both China and Russia.