Research on Translation Strategies of Waterfront Park Slogans: A Study of Dong'an Lake

Abstract

Park slogans are short texts or phrases displayed in public leisure spaces, such as parks, to convey information, guide behavior, promote ideas, and enhance the environment. They are usually concise, clear, and easy to understand. They aim to attract tourists' attention and enhance public awareness of environmental protection, safety, and cultural literacy. As an important component of urban culture, the translation of park slogans from Chinese to English has become particularly important with the acceleration of globalization. This article uses Dong'an Lake Park in Chengdu as an example to analyze the issues involved in translating waterfront park slogans from Chinese to English. The analysis is based on literature collection, survey questionnaires, and field investigations. The article then proposes corresponding translation strategies. The research results indicate that the main problems in translating waterfront park slogans from Chinese to English include lack of content, unclear meaning, lack of uniformity, and lack of aesthetic appeal. Effective strategies include literal translation, free translation, annotation, and creative translation. The article aims to improve the accuracy of translating slogans from Chinese to English for waterfront parks, reduce cultural conflicts and misunderstandings, maximize the function of park slogans, and promote cultural exchange between China and other countries.