Shaping of Urban Cultural Brands Based on the Cultural and Tourism Industry: A Case Study of Quanzhou City

Mingjie Ma

doi:10.6918/IJOSSER.202509_8(9).0012

Authors

Mingjie Ma

DOI:

https://doi.org/10.6918/IJOSSER.202509_8(9).0012

Keywords:

City cultural brand, cultural tourism industry, cultural heritage, Quanzhou.

Abstract

Taking Quanzhou as an example, this paper studies on the shaping of urban cultural brands based on the cultural and tourism industry. Firstly, it illustrates the connotation of urban cultural brands and emphasizes integrating intangible cultural heritage with tourism in conjunction with relevant policies. Next, it reviews the rich cultural heritage resources of the Hokkien region and summarizes the relevant views and current state of research on the shaping of urban cultural brands. Subsequently, it focuses on analyzing the promotion strategies and existing issues of Quanzhou's city brand, including its core value, promotion process, methods, as well as issues such as homogenization and insufficient international recognition in the integration of cultural tourism and scenic spot development. Finally, it proposes development strategies for Quanzhou's city brand from three aspects: architectural preservation, cultural and creative industries development, and cultural tourism activities, aiming to provide insights for the optimization and enhancement of city cultural brand of Quanzhou City.

Downloads

Download data is not yet available.

References

[1] Y.C.Qi, C,Xu. Pathways for Shaping the Brand Image of Urban Cultural Heritage under the Drive of Urban Renewal [J]. Journal of Heihe University, (2025)No. 16 (03): p.60-63.

[2] X.Y.Cui. Shaping and Promoting Zhengzhou's Urban Cultural Brand Based on Travel-Related Vlogs on Bilibili [J]. Journal of Journalism and Communication, (2024)No.21: p.27-30.

[3] X.Du. Research on Innovative Pathways for the Reconstruction of Henan City Cultural Brand Image [J]. Journal of Journalism Enthusiasts, (2023)No.11: p.79-81.

[4] X.F.Wei. Research on the Internationalisation of Fuzhou City Cultural Brand Communication under the Perspective of ‘Fu’ Cultural IP [J]. Science and Technology Communication(2024)Nol.16 (05): p.142-146.

[5] J.Guo. Research on Historical and Cultural Heritage and Urban Cultural Brand Building: A Case Study of the Xi'an Yanta Sculpture Demonstration Street [J]. New West (2023) No.07: p.113-115.