A Study on the Current Status of Japanese Translation and Corresponding Translation Strategies for Langzhong Tiangongyuan Scenic Area

Abstract

This study focuses on the Tiangongyuan Scenic Area in Langzhong, employing a combination of field research and literature analysis to conduct an in-depth examination of the current state of Japanese translation within the scenic area. The research reveals a multitude of issues in the Japanese translations, including translation gaps, nconsistent translations of names, mistranslations and omissions of cultural content, as well as frequent occurrences of Chinglish-like Japanese expressions. Drawing on functionalist translation theory and a cross-cultural communication perspective, this study proposes targeted translation strategies such as supplementation, Dilution, and rewriting. These strategies are designed to effectively enhance the quality of Japanese translations in the scenic area, thereby facilitating the internationalization of Langzhong's tourism industry. The research findings indicate that scientific and standardized Japanese translation strategies play a pivotal role in cultural dissemination and the enhancement of tourism appeal. They are of great significance in advancing the internationalization process of not only the Tiangongyuan Scenic Area in Langzhong but also the tourism industry of Langzhong as a whole.